MAT-135 :: PROJECT 1

Foundation Design Book

20% of Semester Grade

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The Basics
This project focuses on the exploration and refinement of foundation design principles core to all graphic design, with a primary emphasis on Point/Line/Plane. Students will work through a process of investigations in layout/composition using fundamental shapes and line, applying principles of design such as balance, tension, unity, hierarchy, similarity, contrast, and rhythm/pattern.

The culmination of these progressive explorations will result in a final design book, and it will also provide the process materials necessary to complete “Project 1.1: Process Portfolio Spread”.

Progressive Phases and Due Dates
This project has several progressive ‘phase’ due dates and tutorials on how to develop specific process stages of the book. This structure aims to help students stay on track with the completion schedule and to successfully explore and develop all required elements.

Primary Areas of Investigation Specifically Include:

  • POINT: Spatial relationships, proximity to edges and each other, white space
  • LINE: spatial proportion, progression, interval, balance, harmony/unity, rhythm
  • PLANE: axis rotation, depth, perspective, motion/direction

Assignment Objectives

  • Explore and refine line and shapes within primary areas of investigation listed above, building in complexity
  • Practice the iterative process of graphic design
  • Successfully manipulate foundation-level applications of vector and raster graphics
  • Use industry-standard tools to investigate concepts critical to understanding graphic composition, such as color, tonal balance, line manipulation, rotation, texture, and basic typographical applications.
  • Successfully document and organize the process of ‘making’ to better understand the importanance of iterative design 
  • Successfully integrate all required components into a well-crafted and visually pleasing final work (book)

Project Phases and Grading

This project will have different grading components and phases. Click the desired phase requirement or grading summary section below to view the complete process information for each.

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Digital Art, Design, and Communication Education