Grab Bag: Media Design Shorties
20% of Semester Grade
Quick Links on this Page:
This assignment will focus on students learning about some different media short formats and how to use the After Effects tool for basic motion graphics video marketing and communication work. Primary digital tools used will be Adobe After Effects, Photoshop (and/or Illustrator), and Premiere Pro.
This is just the overview! You must read this entire page to be sure you are doing everything necessary to succeed in this project.
Tools, Techniques, and Concepts Covered
As part of the overview section, you can see at a glance which tools, techniques, and concepts will be addressed in this assignment:
Tools and Techniques
- Blend Modes
- Design sample development
- Collaborative work
- Introduction to interactive interface design
- Simple programmatic scripting events
- Timelines, tweening, and easing
- Adobe After Effects, Photoshop, Illustrator, Premiere Pro
- Key framing / Tweening
- Intro to Intros, Outros, Bumpers, and other marketing video short forms
- Elements of Art: Line | Space | Shape | Value | Color
- Principles of Art: Harmony | Balance | Proportion | Dominance/Emphasis | Variety | Movement | Rhythm
First, what are short-form formats?
These are formats you encounter frequently when watching movies (production company logo intros or “indents”), when watching Youtube content (short-form teaser ads), when following marketing campaigns of your favorite brands through social media, when watching branded how-to videos on Youtube, and when waking up to infomercial introductions after falling asleep in front of your TV.
Some things to pay close attention to are how they get and keep your attention so that you don’t skip through them. Do they use humor? Do they use fear? Do they use animation? Do they use engaging and relevant music?
To learn more about different formats, read the following articles:
- What is a video bumper?
- The 6-second impact: Bumper ads explained
- Opening Credits: Who, What, Where, When and Why
- 23 Terrific Movie Studio Bumpers (several example intros have been removed)
Decide on a topic and format you would like to use in your 5-10 second short. You can base it on one of the following formats:
- Video Intro or Outro
- Production company logo (intro)
- Internet video content bumper ad
- Instagram video ad
The content will be based on the topic you choose and the feeling you wish to elicit from the viewer. You are permitted to use your own captured assets, but you can also use stock audio, video footage, and imagery whose licenses allow for reuse/modification and—if the organization is a real one—commercial use. You are not permitted to use existing commercially copyrighted audio/music, imagery, or video footage. Furthermore, you are not allowed to use automated rendering templates available at places like renderforest.com. The instructor will look at your After Effects file to see that you made your own animations.
Some things to remember:
- keep the animations relatively simple and achievable
- don’t go overboard on plot if it’s an ad (you only have a handful of seconds)
- If you have no experience in Photoshop or Illustrator and don’t have a pre-existing logo to work with, you can also use GOOD typography in the piece. Note that the fake production company intro below does not use a pre-existing logo. It merely uses appropriate typography within After Effects to create the company logotype.
But to give you a very general idea of where this project is going, here are a couple of examples of some demo formats.
Movie production company intro
Built with Premiere Pro and After Effects. All media is Creative Commons licensed.
Instagram social media campaign bumper
Watch the following tutorial to see how you could approach this assignment. While you won’t make this exact video ad to turn in as your project, walking through this process will help you understand the basics of how After Effects works, how to keyframe elements within the composition, and how you can start to find and use different effects to create impact.
To follow along with the above tutorial, download the zipped starter files (32MB).
The above playlist inventory is as follows (~1hr 48min):
- 01 What is After Effects?
- 02 Intro to the AE Interface
- 03 Begin by Creating a Composition
- 04 Importing Assets and Basic Layer Keyframing
- 05 Importing a PSD and Adding Effects
- 06 Creating a Simple 3D Layer Animation
- 07 Adding Blend Modes to Layers
- 08 Keyframing Opacity and Adding Shatter Effect
- 09 Sliding a Layer In with Easing Effect
Want to Extend Your Learning?
Need help creating a logo to use in your video collateral but you haven’t had a class in Photoshop or Illustrator? You can get an idea below of how to quickly make a single-color logo with gradient in this quick 2-part Photoshop tutorial: